The Short Version #
We could have published a long generic cookie policy listing technologies we do not use. We would rather tell you precisely what is there. If we add anything, this page is updated before it goes live.
You can review or change your choices at any time using the link, which is also in the footer of every page.
What Are Cookies? #
A cookie is a small text file a website asks your browser to store, and which your browser sends back on later requests. It lets a site remember something between page loads - that you are signed in, for example.
Similar technologies do the same job in different ways. This website uses two of them:
- Local storage - information kept in your browser until you or the site clears it. Unlike a cookie, it is not automatically sent to the server with every request.
- Session storage - the same idea, but erased as soon as you close the browser tab.
This policy covers all three, because from a privacy point of view what matters is what is stored and why, not the technical mechanism.
First-party means set by this website. Third-party means set by another company whose service is embedded in a page.
Why We Use Cookies #
We use the minimum needed to make the site work and to remember your own choices. Specifically:
- To remember your cookie preferences so you are not asked repeatedly
- To keep an administrator signed in to the site's administration area
- To remember whether you opened or dismissed the WhatsApp chat panel
- If you allow it, to measure how the site is used, through Google Analytics
- If you allow it, to remember which campaign brought you to the site, so an enquiry can be attributed to it
If you allow analytics cookies, Google Analytics measures how this site is used. We do not use cookies to build an advertising profile of you, or to advertise to you elsewhere.
Essential Cookies and Storage #
These are required for the site to function or to record your own privacy choices. They cannot be switched off, and under most privacy laws they do not require consent.
| Name | Provider | Type | Duration | Purpose |
|---|---|---|---|---|
ck_cookie_consent | creativekraft.in | Local storage | 6 months (re-asked after) | Remembers your cookie choices so you are not asked on every page. Set only once you interact with the cookie banner. |
wordpress_test_cookie | creativekraft.in | Cookie | Session | Set by WordPress only when signing in to the site administration area. Not set for ordinary visitors. |
wordpress_logged_in_* | creativekraft.in | Cookie | Session or 14 days | Keeps a signed-in administrator authenticated. Not set for ordinary visitors. |
wpEmojiSettingsSupports | creativekraft.in | Session storage | Until the tab closes | A WordPress capability test that avoids re-checking emoji support on every page. |
The two WordPress items above are set only if you sign in to the site's administration area. An ordinary visitor never receives them.
Preference Cookies #
These remember a choice you made about how the site behaves. They are not used to identify or track you.
| Name | Provider | Type | Duration | Purpose |
|---|---|---|---|---|
persist:qlwapp:* | creativekraft.in | Local storage | Until you clear it | Used by the WhatsApp chat button (Social Chat by QuadLayers) to remember whether you opened or dismissed the chat panel. Stored in your browser; it is not sent to us. |
This item is created by the WhatsApp chat button and stays in your browser. Clearing your browser storage removes it.
Analytics Cookies #
We use Google Analytics 4 to understand which pages are useful and which marketing channels produce enquiries. It sets the following cookies:
| Name | Provider | Type | Duration | Purpose |
|---|---|---|---|---|
_ga | creativekraft.in | Cookie | 2 years | Set by Google Analytics 4 to tell one browser from another, so that repeat visits are not counted as new people. Written only after you allow analytics cookies. |
_ga_L6463DED62 | creativekraft.in | Cookie | 2 years | Set by Google Analytics 4 to hold the state of your current visit to this particular website. Written only after you allow analytics cookies. |
The Google Analytics tag is not loaded until you allow analytics cookies. Before that, no request is made to Google and neither cookie exists. Withdrawing consent stops it loading on the pages you visit afterwards; use your browser controls to delete cookies that were already set.
We do not send your name, email address, phone number or message content to Google. The site does measure specific interactions - form starts and submissions, completed enquiries, clicks on our contact links, service page views and scroll depth - which are listed in full under Analytics in our Privacy Policy. They record that an interaction happened, never what you typed.
Advertising Cookies #
There is no Meta Pixel, no Google Ads conversion tag, no LinkedIn Insight Tag and no remarketing tag on this website. Visiting these pages does not add you to any advertising audience.
One related item does exist, and it is only stored if you allow advertising cookies:
| Name | Provider | Type | Duration | Purpose |
|---|---|---|---|---|
ckAttribution | creativekraft.in | Session storage | Until the tab closes | If you arrive from a campaign link, the campaign parameters in the URL (for example utm_source) are held for your visit so that an enquiry can be attributed to the campaign that brought you. Only stored if you allow advertising cookies. |
This is first-party, stays in your browser for the visit, and is used solely so that if you submit an enquiry we can tell which of our own campaigns brought you. If you decline advertising cookies it is not stored, and your enquiry still reaches us normally.
Third-Party Services #
These external services are loaded by this website:
| Name | Provider | Type | Duration | Purpose |
|---|---|---|---|---|
Google Fonts | fonts.googleapis.com, fonts.gstatic.com | No cookies set | n/a | Supplies the typefaces used across the site. Google receives your IP address in order to serve the font files. Google states that it does not use Google Fonts requests to create profiles or serve advertising. |
Google Analytics 4 | googletagmanager.com, google-analytics.com | Cookie | 2 years | Measures how this site is used: pages viewed, how you arrived, approximate location and device type. Loaded only after you allow analytics cookies; before that nothing is requested from Google at all. |
The WhatsApp chat button is served from our own domain and does not contact WhatsApp until you click it. Social media links in the footer are ordinary links - no social platform code runs on these pages.
Google Technologies #
One Google service loads on every page: Google Fonts, which supplies the typefaces. It sets no cookies, but Google receives your IP address in order to deliver the font files. Google states that Google Fonts requests are not used to create profiles or to serve advertising.
Google Analytics 4 is installed, and loads only after you have allowed analytics cookies. Google Tag Manager is not installed, and no Google Ads tag, conversion tag or remarketing tag runs on this website.
CreativeKraft does advertise using Google Ads, and the Google Analytics property is linked to the Google Ads account so that enquiries can be attributed to advertising. That link is between two Google accounts rather than an extra piece of code on this page, and what passes through it is the analytics measurement you consented to. See Advertising in our Privacy Policy.
Our consent mechanism signals denied-by-default advertising and analytics states in the format Google's tools expect, so Google Analytics inherits your choice rather than defaulting to allowed.
Meta Technologies #
No Meta technology runs on this website. There is no Meta Pixel, no Conversions API integration and no Facebook or Instagram embed on these pages.
If you choose to contact us through WhatsApp - which is operated by Meta - your message and phone number are handled by WhatsApp under Meta's own terms. That happens in WhatsApp, after you click, and not on this website. Email is available if you would prefer not to use a Meta service.
CreativeKraft does advertise on Meta platforms. That advertising happens on Meta's own services and does not place any technology on this site.
Remarketing #
Remarketing means showing advertisements to people who have already visited a website. We do not currently do this. No remarketing tag is present, and no audience is being built from visits to these pages.
If we introduce remarketing, it will be named in this policy before it goes live, it will load only for visitors who have allowed advertising cookies, and you will be able to withdraw that consent at any time from the cookie preferences panel.
Cookie Controls #
Use the button below to open the preferences panel. You can change any non-essential category at any time, and withdrawing consent is as easy as giving it.
Your choice is remembered for six months, after which we ask again. It is stored in your own browser, not on our servers, so it applies to that browser on that device.
Browser Controls #
You can also control cookies and site storage in your browser settings, independently of anything on this site. Most browsers let you block or delete cookies, clear site data, and browse privately.
- Chrome - Settings, then Privacy and security, then Third-party cookies and Site data
- Safari - Settings, then Privacy, then Manage Website Data
- Firefox - Settings, then Privacy & Security, then Cookies and Site Data
- Edge - Settings, then Cookies and site permissions
Clearing site data will also clear your saved cookie preference here, so you will be asked again on your next visit. Blocking storage entirely may affect how the WhatsApp chat panel behaves, but the site will otherwise work normally.
Changes to This Cookie Policy #
This policy is updated whenever the technologies on the site change. Because the tables above are generated from a single record of what is actually installed, the document and the site cannot quietly drift apart.
If we add a further analytics or advertising technology, we will update this page and ask for your consent again rather than relying on a choice you made before the change.
Contact #
Questions about cookies, or about anything in this policy:
- Email: info@creativekraft.com
- Phone: +91 97245 69137
- WhatsApp: +91 97245 69137
See also our Privacy Policy and Terms & Conditions.