Terms & Conditions

These Terms & Conditions govern your use of this website and set out the general terms on which CreativeKraft provides services. By using this website you accept these terms.

For an actual engagement, these terms are the baseline. The specific scope, deliverables, timeline and fees for your project will be set out in a separate proposal, quotation or statement of work. Where that document and these terms conflict, that document takes precedence for your project.

• "CreativeKraft", "we", "us", "our" - CreativeKraft, a proprietary micro enterprise based in Ahmedabad, Gujarat, India, which operates this website and provides the Services.
• "Client", "you", "your" - a person or business enquiring about or engaging our services.
• "Services" - digital marketing, social media marketing, website development, SEO services, content creation, video editing, AI services, YouTube channel management, and related work we agree to provide.
• "Deliverables" - the specific items we agree to produce for you.
• "Project Agreement" - the proposal, quotation, statement of work or written confirmation describing your specific engagement.
• "Third-Party Platform" - any service operated by someone other than us, including Google, Meta, Instagram, Facebook, LinkedIn, hosting providers and software vendors.
• "Client Materials" - anything you supply to us, including text, images, video, logos, data and account access.

You may use this website to learn about our services and to contact us. You may not use it to attempt unauthorised access, to interfere with its operation, to submit automated or fraudulent enquiries, to send unlawful or abusive content, or to copy its content for use in a competing service.

We may change, suspend or withdraw any part of the website at any time. We aim to keep it available and accurate, but we do not guarantee uninterrupted availability or that every detail is free of error.

CreativeKraft provides the following services:

• Digital Marketing
• Social Media Marketing
• Website Development
• SEO Services
• Content Creation
• Video Editing
• AI Services
• YouTube Channel Management

What we will actually do for you is defined in your Project Agreement.

We may decline an engagement, and we may decline to produce specific work - for example advertising claims we consider misleading, or content we consider unlawful.

The service descriptions on this website explain our general capabilities. They are not an offer, a fixed scope or a price list, and nothing on this website constitutes a binding quotation.

Examples, sample figures and illustrative reports shown on this website - including any sample scores on the Digital Growth Audit page - are demonstrations of format, not predictions about your business.

Submitting a form or sending an enquiry does not create a contract. It starts a conversation.

Any quotation we give is based on the information available at the time and is valid for the period stated in it, or 30 days if no period is stated. If the requirements change materially after a quote is given, the quote may change.

A contract is formed when you accept a proposal or quotation in writing, or when work begins by mutual agreement and you have confirmed the scope.

The scope in your Project Agreement defines what is included. Anything not described in it is out of scope.

Additional work, added pages, added features, extra revision rounds beyond those agreed, or a change of direction after a stage has been approved may require additional time and fees. We will tell you before doing chargeable additional work, not afterwards.

To deliver work on time we need you to:

• Provide content, materials, information and account access when needed
• Give feedback and approvals within a reasonable time
• Nominate one person who can make decisions and consolidate feedback
• Ensure the information you give us is accurate and not misleading
• Ensure you have the rights to everything you supply to us
• Ensure your products, services and claims comply with applicable law

Delays in any of the above will move the timeline. Where a project stalls waiting on you for an extended period, we may pause it and reschedule around other commitments.

You keep ownership of everything you supply. By supplying it, you grant us the licence needed to use it for your project.

You confirm that you own or are licensed to use everything you send us - including images, video, music, fonts, logos, testimonials and text - and that using it will not infringe anyone's rights. We rely on that confirmation and are not able to verify the provenance of materials you supply.

We may refuse to publish material we believe is unlawful, infringing, misleading or in breach of a platform's policies.

Work is normally delivered in stages, each with an agreed number of revision rounds. Revisions are for refining work against the agreed brief.

Once a stage is approved, later changes to that stage are treated as new work. A change of creative direction after approval is a new brief, not a revision.

Where a review deadline is agreed and passes without feedback, we may treat the stage as approved so the project can continue, having first told you we intend to.

Timelines are estimates made in good faith on the assumption that materials, feedback and approvals arrive when agreed.

We are not liable for delays caused by late materials or feedback, changes of scope, third-party platform outages or review queues, hosting or domain issues outside our control, or events beyond our reasonable control.

Fees, currency and applicable taxes are set out in your Project Agreement. Unless that document says otherwise, project work follows this standard structure:

• 50% in advance, payable before work on the project begins.
• The remaining 50% on completion of the agreed work.
• The closing payment falls due before the project is made live, published or released for public launch.

We would rather state the last point plainly than have it come as a surprise: CreativeKraft is not obliged to publish, deploy or make a project publicly live while the closing balance is outstanding. Completed work is held, not discarded, and goes live once payment is received.

Retainers are normally invoiced in advance for each period. Invoices are payable by the due date stated, and we may pause work on overdue accounts after notifying you.

Advertising spend is separate from our fees. Where campaigns run on your own platform accounts, you pay the platform directly.

Bank charges, currency conversion costs and applicable taxes are your responsibility unless the Project Agreement says otherwise.

Ownership is not one single thing, so we separate it:

Your materials

Everything you supply remains yours throughout and after the project.

Work we create for you

On full payment of all amounts due, the final deliverables we create specifically for you transfer to you, on the terms set out in your Project Agreement. Until payment is complete, those deliverables remain our property and are licensed to you only for review and approval - not for commercial use or publication.

Our tools and know-how

Our underlying methods, frameworks, internal tooling, code libraries, templates and know-how remain ours. Where a deliverable includes them, you receive a perpetual licence to use them as part of that deliverable rather than ownership of the underlying component.

Third-party components

Projects often include components we do not own and cannot transfer: licensed software, premium plugins and themes, stock photography, video and audio, typefaces, and open-source software supplied under its own licence. These reach you under the licence terms of their supplier, and some require a licence held in your name and renewed by you. We will tell you which components these are.

AI-assisted work

We may use AI-assisted tools to accelerate research, drafting, variation and production. A person directs the work and decides what ships. Where a deliverable was produced with AI assistance and you ask, we will tell you. Note that the legal status of copyright in AI-generated material differs between countries and is still developing; we do not warrant that purely AI-generated output is protectable by copyright in your jurisdiction.

Portfolio use

Unless you ask us not to, we may show completed work in our portfolio and marketing. We will not disclose confidential information, commercial figures or anything you have asked us to keep private. Tell us at any time and we will remove it.

Delivering modern digital work requires third-party tools: content management systems, plugins, advertising platforms, analytics products, hosting and email services.

Those services are operated independently. Their pricing, features, availability, terms and continued existence are outside our control, and changes to them may require additional work to accommodate. We are not liable for their acts, omissions or failures.

We recommend that domains and hosting are registered in your own name and remain under your control. We can advise on and set up both, but ownership should sit with you.

Unless your Project Agreement says otherwise, hosting, domain renewals, SSL certificates and third-party licence renewals are your responsibility and are not included in our fees. We are not responsible for loss caused by an expired domain, an unpaid hosting account or a lapsed licence.

Ongoing maintenance - updates, backups, monitoring and security hardening - is a separate service and is not included in a build unless stated.

We build to the agreed scope, test on current versions of major browsers, and check the responsive layout on common screen sizes. We do not guarantee identical rendering in every browser, on every device, or in outdated or unsupported browsers.

After launch we will correct defects in our own work for the period stated in your Project Agreement. That period covers defects, not new features, content changes or issues caused by third-party updates, changes made by others, or hosting problems.

Where we build on a content management system, you are responsible for keeping it and its components updated after handover unless you have a maintenance arrangement with us.

Search engines are independent third parties. They rank results using algorithms they control, do not disclose and change frequently, often without notice.

We therefore do not guarantee any ranking, any position, any traffic volume, any indexation outcome, or that a ranking once achieved will be retained. What we commit to is the agreed work, competently done, and honest reporting of what it produced.

We do not use techniques that breach search engine guidelines - purchased link networks, cloaking, manufactured directories or similar. If you ask us to, we will decline. Where a site has an existing penalty or a history of such techniques, recovery cannot be guaranteed.

SEO results depend heavily on decisions outside our control, including your website platform, your content, your pricing and your competitors' activity.

Where we manage advertising, campaigns normally run on accounts you own. You pay the platform directly, the data remains yours, and you can revoke our access at any time.

You are responsible for the accuracy and legality of the claims we are asked to advertise, for your products and services, and for any regulatory requirements that apply to your industry. We will not knowingly create misleading advertising claims, and we may decline to run material we believe is misleading or non-compliant.

Advertising budgets are spent at the direction agreed with you. Once spent on a platform, budget cannot be recovered by us.

Conversion tracking depends on tags, platform behaviour, browser restrictions and user consent. Reported figures are the platforms' figures and commonly differ between platforms and from your own records. We report what the platforms report and will explain discrepancies where we can.

Social platforms control their own reach, distribution and moderation. Organic reach, engagement, follower growth and the performance of any individual post are determined by algorithms we do not control and cannot predict.

Where we manage accounts, they should remain registered in your name with you retaining ownership and administrator access. We are not responsible for restriction, suspension or loss of an account by the platform, though we will help you respond where we can.

Community management is carried out to an agreed tone and escalation approach. We will pass genuine sales, complaint and legal matters to you rather than answer them on your behalf.

Content is produced to the agreed brief, volume and format, with the agreed revision rounds. Concepts are approved before production so that revision effort is spent on refinement rather than direction.

Where content includes stock assets, licensed fonts or third-party material, the licence terms of the supplier apply and some licences are limited by use, territory or duration. We will identify these where relevant.

You are responsible for the factual accuracy of claims about your own business that you ask us to publish.

Our core video service is editing. Unless the Project Agreement says otherwise, you supply the footage and we edit it to the agreed brief, style reference, length and format.

Turnaround depends on the volume, length and complexity agreed, and on receiving usable footage. Where supplied footage is unusable - unusable audio, insufficient coverage, technical faults - we will tell you, and re-shooting is your responsibility.

Music, stock footage and sound effects are used under licence. Some licences restrict use by platform, territory or duration, and licences for platform-provided audio libraries generally cannot be transferred off that platform. You are responsible for holding any licence required for material you supply.

Where a video uses an AI-generated presenter or voice, we will tell you, and you are responsible for any disclosure your industry or platform requires.

Project files and raw footage are retained for the period stated in your Project Agreement and are not archived indefinitely. Final delivered files should be stored by you.

Marketing outcomes depend on a large number of variables, most of which no agency controls. These include:

• Market conditions and seasonality
• The number and behaviour of your competitors
• The budget available
• The strength of your offer and your pricing
• Your website and the experience it provides
• The audience being reached
• The creative and the message
• Platform algorithms and how they change
• The accuracy and completeness of tracking
• How quickly enquiries are followed up by your team
• Third-party platform policies and enforcement decisions

We will tell you honestly what we expect to be able to influence and what we cannot. Estimates, forecasts and benchmarks we share are informed opinions, not commitments.

To be unambiguous: CreativeKraft does not guarantee any of the following.

• Google rankings or search engine positions
• Approval of any advertisement by any platform
• Any number of leads or enquiries
• Any level of sales or revenue
• Any return on ad spend, cost per lead or other performance ratio
• Any number of social media followers
• Any level of engagement, reach or impressions
• Approval of a platform account or advertising account
• Reinstatement of a restricted, suspended or banned account
• Continued availability of any third-party platform or feature

Google, Meta, Instagram, Facebook, LinkedIn and other platforms are independently operated services with their own terms, policies and enforcement processes. We are not affiliated with, endorsed by, or acting as an agent of any of them unless separately stated.

We cannot guarantee ad approval, continued account access, platform availability or uptime, algorithm behaviour, campaign performance, or any policy or enforcement decision a platform makes.

You remain responsible for ensuring your products, services, claims and supplied materials comply with applicable law and with each platform's current advertising policies. Policies change, and compliance is assessed by the platform against the policy in force at the time.

Where an account is restricted or an advertisement rejected, we will help you understand the decision and respond to it, but the outcome rests with the platform.

Either party may end an engagement by giving written notice as set out in the Project Agreement. For ongoing retainers, 30 days' written notice is the normal expectation unless agreed otherwise.

Cancelling a booked project

If you decide not to go ahead, tell us as early as you can. A cancellation requested within 48 hours of confirming the project is handled on the terms agreed for that project, on the basis that little or no work has yet been carried out.

For a cancellation requested after 48 hours, CreativeKraft may retain or deduct an amount reflecting the work already performed and the project effort reasonably committed by that point. That can include planning and research, requirement gathering, discussion and communication time, design work, development work, content work, and any third-party costs already incurred on your behalf.

There is no fixed cancellation fee and no fixed percentage. The deduction is assessed against what was actually done and the circumstances of the project, and we will set that assessment out for you in writing. Any balance remaining after the assessment is returned to you.

Ending an engagement in progress

On termination, you pay for work performed and commitments made up to the termination date, including third-party costs already incurred on your behalf.

We may suspend or end an engagement where invoices remain unpaid after notice, where materials or feedback needed to proceed are not provided over an extended period, or where we are asked to do something unlawful, misleading or in breach of a platform's policies.

On termination we will hand over completed and paid-for deliverables and, where practical, help with an orderly transition.

Fees relate to work performed and time committed, not to a guaranteed outcome. Because we do not guarantee marketing results, fees are not refundable on the basis that a campaign did not perform as hoped.

Advance payments are applied against work performed. Where an engagement ends before the work covered by an advance has been carried out, the unused portion is refundable, less costs already incurred and work already done. Where a project is cancelled, the written assessment described under Cancellation and Termination determines what remains refundable.

Advertising spend paid to a platform is not refundable by us. Third-party licence and subscription costs already purchased are not refundable.

If you are unhappy with the work, tell us. Our first response will always be to try to put it right.

Each party will keep the other's confidential information confidential, use it only for the engagement, and not disclose it without permission.

This does not apply to information that is already public, that becomes public without a breach, that was already lawfully known, or that must be disclosed by law.

These obligations continue after the engagement ends. Where a separate non-disclosure agreement is signed, that agreement governs.

To the fullest extent permitted by law, CreativeKraft is not liable for indirect or consequential loss, loss of profit, revenue, business, goodwill, anticipated savings or data, however arising.

Our total aggregate liability arising out of or in connection with an engagement is limited to the total fees you paid us for that engagement in the twelve months before the event giving rise to the claim.

We are not liable for loss arising from third-party platform decisions, outages or policy changes; from materials or information you supplied; from your failure to maintain hosting, domains or licences; or from changes made to our work by others.

Nothing in these terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for death or personal injury caused by negligence, or for fraud.

You agree to indemnify CreativeKraft against claims, losses and reasonable costs arising from materials or information you supplied to us, from claims that your products or services caused loss, from your breach of applicable law or of a third-party platform's terms, and from your breach of these terms.

This does not apply to the extent the claim results from our own negligence or breach.

This website links to third-party services. Those links are provided for convenience and do not imply endorsement. We are not responsible for the content, accuracy, availability or practices of any external site.

CreativeKraft operates from Ahmedabad, Gujarat, India. These terms, and any dispute or claim arising from them or from an engagement with CreativeKraft, are governed by the laws of India, and the courts of Ahmedabad, Gujarat have jurisdiction.

Where an international engagement requires a different governing law or forum, that must be agreed in writing in the Project Agreement, which takes precedence as described in the Introduction.

If you are a consumer rather than a business, mandatory consumer protection rights in your country of residence are not affected by this clause.

If something goes wrong, raise it with us first at info@creativekraft.com or info@creativekraft.com. Most disagreements are resolved by a direct conversation about what was expected and what was delivered.

Both parties agree to attempt good-faith resolution for 30 days before starting formal proceedings. Nothing prevents either party from seeking urgent injunctive relief where necessary.

We may update these terms. The version published here at the time you accept a proposal is the version that applies to that engagement, and later changes to this page do not retrospectively alter a live Project Agreement.

The date at the top of this page shows when it was last changed.

• Enquiries, contracts and formal notices: info@creativekraft.com
• Phone: +91 97245 69137
• WhatsApp: +91 97245 69137
• Website: https://www.creativekraft.in

Formal notices under these terms should be sent by email to info@creativekraft.com and, where a written record is required, to CreativeKraft at the business address above.